6. He lost AdMob. Losing AdMob was a major defeat for Steve Jobs. At the same time that Google knew that the future of advertising was in the mobile space, Steve Jobs realized it as well. In turn, both companies went after mobile-advertising firm AdMob. But Google eventually won out. Apple was left to pick up the scraps. Now, both companies are competing in the mobile-advertising space. And it's quite possible that Google has the best position in that space.
原因六:收购AdMob失败
收购AdMob失败对于史蒂夫·乔布斯来说个不小的打击。Google和乔布斯同时意识到广告的未来关键在于移动领域,随后这两家公司竞相收购手机广告公司AdMob,Google最终胜出,苹果只收获一些残羹冷炙。如今,两家公司在移动广告领域展开交锋,但这时Google已经占据最佳位置了。 |